Offline Purchases Win Over Online Purchases
As you can see with the result from offline purchases are still dominant over Online purchases. Across all categories, consumers in the US still report offline as their mode of choice.
- Any research or purchase online vs offline was 52% vs 82%
- Research online/purchase online vs research offline/purchase offline was 21% vs 40%
- Research offline/purchase online vs research online/purchase offline was 9% vs 28%
This indicates that the purchase preferred is always offline. whereas research is a mixed bag.